Regularly using LinkedIn? Then you know: links play a key role on the platform. Whether it’s to easily share your profile, showcase your expertise with a URL to your personal website, or maximize the impact of your posts, understanding how to use these different links—and how to leverage their full potential—is essential.
That’s why the marketing experts at URLR have created this guide to help you turn your LinkedIn strategy into a powerful business tool. Step by step, it walks you through optimizing these three key uses of URLs on LinkedIn. Simple, clear, and practical, it will help you boost your visibility, streamline your interactions, and grow your network—without unnecessary jargon or technical complexity. Let’s get started!
Your LinkedIn Profile Link: How to Find, Customize, and Share It
These are the most commonly shared LinkedIn URLs—those of personal or company profiles. You see them everywhere, but do you know how to make the most of yours? ⤵️
What is a LinkedIn profile link?
It’s the unique URL that leads directly to your public profile on the platform. This customizable web address can be shared to facilitate contact and enhance your digital presence.
How to find and customize your profile link?
To locate this URL, log in to LinkedIn, click on your profile picture, then select "View profile." Your URL will appear in your browser’s address bar. You can also access "Edit public profile & URL" in your settings to personalize it by replacing the default numbers and characters with a simple, professional name.
The best ways to share this link
Once customized, you can share this link in multiple ways: in the body or signature of an email, in your SMS campaigns, on your digital business cards, in the contact section of your resume, or even directly via a LinkedIn message.
đź’ˇ Pro tip from our experts: To take personalization a step further, use our link shortener. This will give you access to analytics and advanced features. Learn more below about leveling up with shorter URLs.
Adding a Link to Your LinkedIn Profile to Showcase Your Professional Universe
LinkedIn is a powerful network for building your reputation. But once a prospect connects with you, you’ll likely want to guide them to your own digital assets—websites, landing pages, or demo bookings, for example. Discover how to direct visitors to your own sites.
Add a link to your website in the Contact Info section
LinkedIn makes it easy to integrate your website’s URL directly into the Contact Info section of your profile. To do this, log in to your LinkedIn account, go to your profile, and click on "Contact info" in your introduction section. In the window that opens, click the "Edit" icon and select "Add a website."
Next, copy and paste your website’s URL into the provided field and choose the type of site (personal, company, blog, etc.) from the dropdown menu. Don’t forget to save your changes.
Here are some relevant link examples you could add:
- A blog detailing your expertise, vision, or diving deeper into a topic
- An online portfolio showcasing your work or achievements
- Your company’s website or a commercial landing page for your offers or services
- A booking page for freelancers and consultants
- A demo reservation page for SaaS products
Use the custom button on LinkedIn (for Premium subscribers)
LinkedIn Premium subscribers can add a custom button to their profile, labeled "Visit my website." This button acts as a call-to-action (CTA) visible directly on your page, allowing visitors to easily access an external site, portfolio, online store, or any other professional page.
To add this button, log in to your LinkedIn profile, click the edit icon in the introduction section, and look for the "Custom button" option. Select "Visit my website" from the available choices, then insert your desired URL. You can choose from different CTA types like "Visit my store," "View my portfolio," "Book an appointment," and more.
This button appears not only on your profile but also in LinkedIn search results, your messages, and your news feed, increasing your link’s visibility. It can be modified or removed at any time via your profile settings.
This feature turns your profile into a polished sales page with a CTA aligned with the visitor journey you’ve designed. You guide your prospect exactly where you want them to go, in a more direct and effective way.
Marketing tips for an effective link on your profile
For your LinkedIn profile link to become a real asset in your acquisition strategy, simply adding it isn’t enough—you need to personalize it intelligently. Use clear and engaging messaging around this link, choosing texts that reflect your value proposition and capture your visitors’ attention.
Start by selecting the most relevant URLs based on your goals: website, portfolio, booking page, or a landing page dedicated to a specific offer. Ensure these URLs work correctly and are up to date. Nothing’s worse than landing on a 404 error or a page with outdated information.
Customize the text accompanying your links on your profile with simple, benefit-driven calls-to-action, such as "Check out my portfolio" or "Book your free demo." These few words will help direct qualified traffic and improve engagement.
Finally, don’t forget to integrate these URLs into a broader approach: make sure your LinkedIn profile is optimized (professional photo, impactful headline, clear summary) and maintain regular activity with posts and interactions to strengthen your visibility.
By combining these elements, you transform your LinkedIn profile into a high-performing marketing tool capable of attracting and converting your professional audience.
Adding a Link to a LinkedIn Post to Optimize Reach and Impact
Sharing a URL in a LinkedIn post can boost the discoverability of your content or offers—provided you understand the best practices for maximizing engagement and avoiding algorithm pitfalls. This section guides you step by step on how to insert and optimize your URLs in your posts to attract a qualified audience and boost interactions.
How to insert a link in a post?
To add a link to a LinkedIn post, start by creating a new post from your news feed. Simply copy and paste the URL into the text field, and LinkedIn will automatically generate a clickable preview a few seconds later, below the text. You can then delete the URL from the text if you prefer a cleaner look. Another method is to use the "Add a link" icon in the creation toolbar to insert the URL and display the preview.
How to customize the link preview?
The preview of a link plays a major role in its attractiveness. LinkedIn automatically extracts the image, title, and description from the linked page. To enhance this impact, consider customizing these elements in the target page’s metadata (using Open Graph tags, for example). This ensures the chosen image is high-quality, the title is clear and engaging, and the description entices clicks. You can test and refresh this preview using the LinkedIn Post Inspector tool.
Best practices for maximizing engagement
To optimize engagement around your URLs, always accompany them with a clear introductory text that highlights the value of your content and invites action. Post your links when your audience is most active, and avoid inserting raw links without context, as this can reduce reach according to the algorithm. A common and effective strategy is to publish a post without links to maximize visibility, then share the link in a comment, guiding readers with a prompt like "link in the comments." These tips have proven effective in increasing click-through rates and overall interaction on LinkedIn.
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How to Level Up with a Link Shortener?
Using a link shortener goes far beyond simply shortening a URL. It professionalizes your communication, allows you to track performance precisely, and optimizes your marketing campaigns on LinkedIn and beyond. Discover how this tool can transform your URL management and boost your digital impact.
Share your LinkedIn links more elegantly
LinkedIn URLs can be long, even after customization, making them difficult to share in messages, emails, or SMS. A link shortener transforms these URLs into clean, visually appealing versions that are easier to integrate and increase the likelihood of clicks.
Track performance and analyze clicks precisely
Link shorteners collect valuable data: number of clicks, visitors’ geographic locations, devices used, access times, and more. This information gives you visibility into the engagement generated by your LinkedIn URLs, allowing you to adjust your marketing strategy and better target your communication.
Customize your URLs further to strengthen your personal brand
With a link shortener, you can personalize the URL by incorporating your name, brand, or a call-to-action. This visual and semantic consistency helps establish a polished professional image and builds trust with your users.
Flexibility and real-time destination updates
A short URL generated via a link shortener can be modified after creation without changing its appearance. This feature is ideal for redirecting your audience to updated pages or different offers without having to share a new link. Your communication materials become easier to manage.
Security and compliance in link management
Using a GDPR-compliant link shortener ensures secure handling of the data collected around clicks. This is particularly important for companies that want to respect their prospects’ privacy without compromising digital effectiveness.
Automation and time savings for professionals
Link shortener APIs allow you to automate the creation and customization of URLs directly from your internal tools. This automation simplifies your workflow, saves time, and lets you focus on higher-value tasks for your LinkedIn and digital activities.
FAQ: Answers to Common Questions About LinkedIn Links
Where can I find my LinkedIn link?
To find your LinkedIn profile link, log in to your account and click on your photo or the "Me" icon in the top right, then select "View profile." Your profile URL will appear in your browser’s address bar. You can also find it in the "Contact info" section or under "Edit public profile & URL" to copy or customize it.
How do I share my LinkedIn link?
Simply copy your profile URL and share it directly via email, a LinkedIn message, your social media, or on professional materials like your resume or digital business card. You can also include this URL in your email signature to maximize contact opportunities.
How do I add my LinkedIn link to my resume?
Add your LinkedIn profile URL in the contact or personal information section of your resume. If sharing a digital version, we recommend embedding the URL in a LinkedIn icon for easier clicking. If printing your resume, you can generate a QR code and include it in the document.
How can I share my LinkedIn page?
You can share your LinkedIn page by sending the URL in a private LinkedIn message, an email, or by posting it on your other social networks. To make sharing easier in person, you can also generate a QR code pointing to your profile.
How can I simplify my LinkedIn URL?
To make your LinkedIn URL shorter and more professional, use the "Edit public profile & URL" feature available in your profile settings. Replace the automatic string of numbers and letters with your name or a simple, recognizable variation. This personalized URL is easier to remember and share.
Conclusion
Mastering the use of links on LinkedIn can become a powerful lever for expanding your network, strengthening your credibility, and boosting your professional activity. Whether you want to customize your profile URL, showcase your universe through strategic links, or maximize the impact of your posts, every detail matters.
By applying the tips in this guide—designed to be simple, practical, and tailored to your needs—you’ll not only improve your discoverability but also the quality of your interactions and the effectiveness of your prospecting. Always keep your links up to date, integrate them into a consistent branding approach, and adapt your communication to your audience’s expectations.
Finally, remember that your LinkedIn profile is an evolving project: continue optimizing it regularly, stay active and engaged, and experiment with new approaches to remain visible and attractive in an ever-changing professional landscape.
