Link shortening at the heart of Saxo Bank's marketing strategy
Saxo Bank, a provider of multi-asset trading and investment solutions, whose goal is to enable curious people to invest in the world, has chosen to make link shortening a pillar of its marketing strategy. With three custom domains and several thousand shortened links per day, whether via web or API, Saxo's links are more accessible and less suspicious in SMS or emails.
Short links serving Saxo Bank's brand image
Saxo Bank uses multiple branded domains to shorten their links and benefit from a professional and memorable online presence.
- Brand awareness - Saxo as a global domain for all services
- Trust - finding the saxo domain in short links
- Security - ability to easily switch providers
Smart automation of short links
Saxo Bank uses our API to automatically create smart short links:
- User-friendly and less suspicious links in emails and SMS
- Smart routing for links (based on visitors' country, language...)
- Using their own branded domains even via API
50%
Reducing the size of links in SMS allowed Saxo Bank to cut their sending costs in half.
+1000
More than 1,000 links automatically shortened per day via API.
“One of the main reasons we were able to switch providers was the ability to meet our needs compared to our old provider. The speed of implementation was very beneficial, and we can see that this can be a win-win situation where our needs can be used to improve the solution offered to everyone.”
Ian Semey
Digital Development Manager Web Ops and
Domain Name Strategy Manager
