How Saxo Bank generates hundreds of short links a day via API

Find out how Saxo Bank uses our service after migrating all its short links from Rebrandly.

Short links

Link shortening at the heart of Saxo Bank's marketing strategy

Saxo Bank, a provider of multi-asset trading and investment solutions, whose aim is to enable curious people to invest in the world, has chosen to make link shortening a pillar of its marketing strategy. With three customized domains and several hundred shortened links per day, whether via UI or API, Saxo's links are more accessible and less suspicious in SMS or email.

Brand domains

Short links for Saxo Bank's brand image

Saxo Bank uses several branded domains to shorten their links and benefit from a professional and memorable online presence.

  • Brand awareness - Saxo as a global domain for all services
  • Trust - find the saxo domain in short links
  • Security - possibility of easily switching to another provider
Demo Sign up
API

Intelligence and automation of short links

Saxo Bank uses our API to automatically create intelligent short links:

  • User-friendly, less suspicious links in emails and SMS messages
  • Intelligent link routing (based on visitors' countries, languages, etc.)
  • Use of their own brand domains even via API

50%

Reducing the size of links in SMS messages has enabled Saxo Bank to halve its mailing costs.

+1000

Over 1,000 automatically shortened links per day via API.

Demo Sign up

“One of the important reasons why we were able to switch was the possibility to get our needs met compared to our previous provider. The speed at which it could be implemented was very beneficial, and we can see that this can be a win-win situation where our needs can be used to improve the solution offered for all.”

Ian Semey Digital Development Manager Web Ops and
Domain Name Strategy Manager

Saxo

Subscribe to our newsletter!

Receive our latest news and special offers.

Control of cookies We use optional cookies to improve your experience and to obtain visit statistics.
Learn more

Reject Accept