Link shortening at the heart of Saxo Bank's marketing strategy
Saxo Bank, a provider of multi-asset trading and investment solutions, whose aim is to enable curious people to invest in the world, has chosen to make link shortening a pillar of its marketing strategy. With three customized domains and several hundred shortened links per day, whether via UI or API, Saxo's links are more accessible and less suspicious in SMS or email.
Short links for Saxo Bank's brand image
Saxo Bank uses several branded domains to shorten their links and benefit from a professional and memorable online presence.
- Brand awareness - Saxo as a global domain for all services
- Trust - find the saxo domain in short links
- Security - possibility of easily switching to another provider
Intelligence and automation of short links
Saxo Bank uses our API to automatically create intelligent short links:
- User-friendly, less suspicious links in emails and SMS messages
- Intelligent link routing (based on visitors' countries, languages, etc.)
- Use of their own brand domains even via API
50%
Reducing the size of links in SMS messages has enabled Saxo Bank to halve its mailing costs.
+1000
Over 1,000 automatically shortened links per day via API.
“One of the important reasons why we were able to switch was the possibility to get our needs met compared to our previous provider. The speed at which it could be implemented was very beneficial, and we can see that this can be a win-win situation where our needs can be used to improve the solution offered for all.”
Ian Semey
Digital Development Manager Web Ops and
Domain Name Strategy Manager
