Google recently announced the end of Firebase Dynamic Links, scheduled for August 25, 2025. This service, widely used to create intelligent deep links to mobile apps, will no longer be available after that date. Now is the time for app developers to prepare for a smooth transition to reliable and sustainable alternatives.
💡 Reminder: What Was Firebase Dynamic Links For?
Firebase Dynamic Links allowed the creation of smart links that could:
- automatically redirect to an app if it’s installed,
- otherwise redirect to the App Store or Google Play Store,
- all while preserving parameters and routing logic for a seamless post-install experience.
In other words, a cross-platform deep link, combined with conditional redirection logic.
🤔 Why Is Google Shutting Down Firebase Dynamic Links?
The main reason: the evolution of the iOS and Android ecosystems. In recent years, Apple and Google have introduced their own native mechanisms to handle deep links, with improved security, reliability, and integration:
- Universal Links (iOS)
- App Links (Android)
These are now considered the go-to standards because they:
- offer a better user experience (no unnecessary browser hops),
- are more reliable (no system rule bypassing),
- are more secure and OS-compliant.
🔗 URLR, the alternative to Firebase Dynamic Links
Good news: URLR already provides a full-featured alternative to Firebase Dynamic Links. Our platform is fully compatible with today’s mobile OS standards.
Here’s what our solution offers:
- Custom short links using your own domain name;
- Redirection to your mobile app if it’s installed (thanks to Universal Links / App Links);
- Otherwise, smart fallback redirection to:
- the correct store page (App Store / Play Store) based on the detected device;
- or a custom fallback page, if needed;
- All with detailed analytics for your campaigns.
⚙️ Simple Integration
Integration is based on two small files hosted on your custom domain:
https://your-domain/.well-known/apple-app-site-association(iOS)https://your-domain/.well-known/assetlinks.json(Android)
We help you generate and host these files to ensure your deep links are correctly configured and functional.
🔷 Why Choose URLR?
Because not all link platforms are created equal. Here's what makes URLR unique:
- ✅ GDPR compliant: your data never leaves the European Union.
- 🇫🇷 100% sovereign: hosted in France, built for European standards.
- 🤝 Responsive French team: fast, human support that listens.
- 🔒 Enhanced security: ISO 27001 infrastructure, automatic URL checks, and secure redirections.
🤝 Need Help with the Transition?
Still using Firebase Dynamic Links? Planning to implement a future-proof deep linking solution for your apps? Get in touch with us and start integrating URLR into your mobile stack today.
