Who should use a link shortener?

A link shortener is an online tool that transforms a long, complex URL into a shorter, more shareable version. This tool is particularly useful for professionals, whether marketing teams responsible for communication or tech teams in charge of a product.


Short links are invaluable allies for marketing teams, bringing several benefits:

  • Improving campaign effectiveness: Integrated into marketing emails, landing pages and social network posts, short links attract attention and prompt action.
  • Measure campaign impact: Click-tracking tools associated with short links provide valuable data on marketing campaign performance.
  • Control your brand image: Your brand image is important, and your short links have even more impact when you use your own brand domain to mask the use of the link shortener.


Developer teams can integrate link shortening into their applications and websites via an API. This approach offers several advantages:

  • Automation: Integrating a link reduction API enables shortened links to be generated and customized automatically, without manual intervention.
  • Time savings: Automating the process of creating shortened links frees developers to concentrate on other, more important tasks.
  • Flexibility: APIs offer great flexibility in customizing shortened links to suit the specific needs of each application.

Link shortening integrates into your existing processes, enhancing your campaigns or products by adding that little touch of personalization that will make all the difference to your target audience.

URLR is the 100% GDPR-compliant link shortening platform hosted in France that works with you to implement a real solution at your service.

Feel free to book a demo to see how link shortening could fit into your organization: https://l.urlr.me/demo-en.

Read also

Why create QR codes with a link shortener?

Why is it essential for companies to shorten their links with their own domain?

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